Let’s look at Snapchat’s redesign case study. ![]() According to InVision, “88% of online consumers are less likely to return to a site after a bad experience.” Furthermore, according to UK Webhost Review’s infographic, 59% of website visitors prefer a beautifully designed user experience when browsing through different services. Once an app or website doesn’t deliver a quality experience, you become frustrated and move on elsewhere. When you’re moving at hyper warped speeds across content, you expect a clean, simple user experience that lets you seamlessly access the information or entertainment you came to that portal for. You might find yourself bouncing from app to website to video to another app in a matter of minutes. ![]() ![]() ![]() In 2018, people are consuming content at the speed of light.
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